Logo Design
The Pet Factor
Specializing in healthy and high-end pet products, The Pet Factor opened their first retail location on Snoqualmie Ridge in October 2007. We were brought in more than a year in advance to build their brand from the ground-up.
Working with the company founder, we developed a name which represents the integral part that pets play as one aspect of a well-rounded life. The logo models one of the owners own dogs (a miniature doberman with a full-sized personality) as master of all he surveys. We then transitioned the identity into a full brand platform including signage, business collateral, direct mail and print advertising, and the company website.
