Logo Design
LeoAdventures
LeoAdventures is a membership organization for public service employees that negotiates corporate discounts on retail merchandise and services. Their name is derived from the story of Leonidas, an ancient Spartan king who bravely gave his life defending his country.
We created an identity that references the story behind their name, and represents the values of strength, service and adventure that LeoAdventures shares with its members. The logo was then expanded into a corporate identity system and direct mail campaign which coordinate to provide the company with a solid brand platform.
