Logo Design
Washington Red Raspberry Commission
The WRRC is focused on education and research in support of the raspberry industry. In search of a complete overhaul to their identity, the commission asked Reveal to provide a fresh approach to their brand.
The illustrated mark and typography pay homage to the history of berry growers in America (George Washington cultivated berries in his extensive gardens). The logo was then leveraged across a suite of materials including business collateral, trade show booth and a new consumer information website, providing the WRRC with a united brand platform for their marketing efforts.
